PR Lessons From a Blockbuster?
In this new blockbuster, 'Gone Girl', Ben Affleck's character, Nick Dunne, is suspected to have murdered his pregnant wife, Amy. The American media then take it upon themselves to scrutinize Affleck's character, treating the saga as if he was in a reality show. His life turns into newsworthy stories as well as entertainment. Everything from his past is dug up - this turns into a Public Relations nightmare which he cannot escape. This movie portrays the media environment in which we live today - 'interesting' stories gravitate towards topics like POP Culture and celeb news instead of wars, poverty, and sensitive international issues. It shows how important media is within any matter - how important PR is within any matter. The perceptions people have of a certain issue, business, person will affect what decisions are made at the ened of the day - pertaining to 'Gone Girl', the public opinion convicts before the gavel is slammed (this was all thanks to the media).
"Amid all this chaos are essential lessons about crisis communications. Nick’s famed criminal attorney Tanner Bolt (played by Tyler Perry) advises his client, even before he’s hired, to “get out in front” of the story" - solid PR advice! Nothing good comes from hiding issues from the public, allowing them to generate their own perceptions could affect the image of any issue.
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page AD - Richard Branson.
Follow this link for the 4 PR lessons and full article: http://www.prdaily.com/Main/Articles/17461.aspx
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