The Perfect Press Release

According to PR Daily, there are five mistakes that every PR professional should avoid when writing press releases

1. Press releases tend to take way too long to get to the point: 

Press releases need to be straight to the point. Reporters are always pressed for time and will not cover your story if it takes three or four paragraphs to get to the point.

2. Not explaining why the news is important: 

Content is of utmost importance with regards to a press release. You cannot assume that the reporter will understand understand why your press release is so significant. You need to explain exactly what the news is and why its news worthy.

3. Using hype words to oversell the story: 

It is important to sell your story but remain true to the facts. Avoid overselling your press release - remember that it's a press release, not an advertisement. 

4. Speaking to everybody while appealing to nobody: 

Pretend you're writing to one specific person when writing your release. Each release has its own audience - if you can speak directly to that audience, your release will be more effective. 

5. Leaving out key information:

Your release needs to be as thorough as possible - leaving out no key information yet remaining concise and straight to the point. Include only the most important details. 

Happy Writing :)

xxx